{"id":3711,"date":"2022-03-03T22:15:29","date_gmt":"2022-03-03T13:15:29","guid":{"rendered":"https:\/\/arcadia-kanko.jp\/?post_type=interview&p=3711"},"modified":"2022-08-30T22:16:16","modified_gmt":"2022-08-30T13:16:16","slug":"%e8%a6%b3%e5%85%89%e3%81%af%e4%b8%80%e3%81%a4%e3%81%ae%e7%82%b9%e3%81%8b%e3%82%89%e3%81%a4%e3%81%aa%e3%81%8c%e3%82%8b%e9%9d%a2%e3%81%b8","status":"publish","type":"interview","link":"https:\/\/arcadia-kanko.jp\/en\/interview\/2022\/03\/3711\/","title":{"rendered":"Tourism creates a picture by connecting the dots.\uff0fKosuke Suto"},"content":{"rendered":"
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Tourism creates a picture by connecting the dots.<\/h1>\n

\u201cYou can only experience it here\u201d A unique place
\nDiscover the value of the Okitama region, and promote it.<\/h2>\n

(ISH) Yamagata Arcadia Tourism Bureau (Chairperson, Strategic Council)
\nKosuke Suto<\/p>\n

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Kosuke Suto was born in an old hot spring ryokan, Yamagata The Takinami, in Nanyo City, and now works as the general manager. We asked them about their activities at the Yamagata Arcadia Tourism Bureau, and about what kind of tourism they are aiming for.<\/p>\n<\/div>\n

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\u30fcWhat position do you have in the Tourism Bureau?<\/p>\n<\/div>\n

I was born here and love Nanyo City. Every day I welcome in new guests to the ryokan and make sure to express how excited I am for their visit. I want them to see how beautiful this area is and to share its wonders. I want the next generation to be able to say \u201cI am glad I was born here\u201d by introducing a new way of sightseeing and a new catch phrase that conveys feeling.<\/p>\n<\/div>\n

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\u30fcRyokan business being your livelihood, what do you see as points for tourism?<\/p>\n<\/div>\n

Yamagata The Takinami used to focus on how skillfully it could respond to customer requests. The customers were pleased, but we underwent great hardships. When it became difficult to continue the business, I reevaluated the local hot springs, The Takinami. I realized that providing content specialized in Yamagata would be the pillar of the inn. We provide what can only be experienced in Yamagata, to the buildings, food, and customer service. That means that the inn is supported by the community. Tourism should work the same way. By discovering the value of the region and properly calling attention to it, the number of tourists will rise. This will lead to more pride for the area, and that will connect to the next generation. It\u2019s not only for ryokans. It\u2019ll affect the local hot springs, liquor stores, wineries, and restaurants as well. I think it\u2019s important to look at the whole picture.<\/p>\n<\/div>\n

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\u30fcWhat\u2019s your outlook on the bureau, and what do you want to do from now on?<\/p>\n<\/div>\n

I want others to know more about the mountain my father used to take me to as a child, Jubunichiyama. It\u2019s one of the beautiful sceneries where you can experience the Arcadia of Asia, and I think it would be nice to eat breakfast and dinner there. The tourism bureau is now at the stage of collecting enticing materials of the Okitama region and connecting the people involved. I would like to pursue \u201ctourism\u201d thoroughly while valuing the pride of the people who live here, rather than attracting customers with cheap or fancy tricks.
\nFor example, if someone thought \u201clet\u2019s make the festivals livelier,\u201d then instead of following trends or showing off the appearance of it, they could look into the history of the festival and bring out the true meaning behind the festival. Then the festival would become something truly fun. People who learn of the festival will think \u201cI\u2019m not sure what\u2019s going on, but that looks fun!\u201d or \u201clet\u2019s go check it out,\u201d and then they would go join in. I believe that\u2019s the correct way to do \u201ctourism.\u201d<\/p>\n<\/div>\n

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PROFILE<\/h2>\n
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Kosuke Suto<\/span><\/p>\n

Born in Nanyo City. He studied abroad to America after graduating from his hometown\u2019s high school. He started training to work in the ryokan business after moving back to Japan. In 2017, he became the general manager of the renovated YAMAGATA THE TAKINAMI.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Tourism creates a picture by connecting the dots. \u201cYou can only experience it here\u201d A unique place Discover the value of the Okitama region, and promote it. (ISH) Yamagata Arcadia Tourism Bureau (Chairperson, Strategic Council) Kosuke Suto Kosuke Suto was born in an old hot spring ryokan, Yamagata The Takinami, in Nanyo City, and now … Continue reading “Tourism creates a picture by connecting the dots.\uff0fKosuke Suto”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":3215,"template":"","categories":[],"class_list":["post-3711","interview","type-interview","status-publish","has-post-thumbnail","hentry","en-US"],"acf":[],"_links":{"self":[{"href":"https:\/\/arcadia-kanko.jp\/wp-json\/wp\/v2\/interview\/3711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/arcadia-kanko.jp\/wp-json\/wp\/v2\/interview"}],"about":[{"href":"https:\/\/arcadia-kanko.jp\/wp-json\/wp\/v2\/types\/interview"}],"author":[{"embeddable":true,"href":"https:\/\/arcadia-kanko.jp\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arcadia-kanko.jp\/wp-json\/wp\/v2\/media\/3215"}],"wp:attachment":[{"href":"https:\/\/arcadia-kanko.jp\/wp-json\/wp\/v2\/media?parent=3711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arcadia-kanko.jp\/wp-json\/wp\/v2\/categories?post=3711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}